Meet "Mello" - Mascot for the ICC Cricket World Cup 2007
The theme for the selection - a zest for life, a life philosophy and the warmth of the people. The result - Mello : He’s in his teens—cheeky and curious and socially aware like so many young people today. Socially aware? Well, Notice the red ribbon that he is wearing? That is to show his support for the ICC/UNAIDS initiative.
Through word play and further research a name was selected. Once a name was chosen the Mascot concept grew from there, neither an object, animal nor person but instead a youthful, friendly, contemporary character with bright eyes, a big smile and an abundance of personality.
This is what the ICC official web site has to say about the mascot. (BTW, the official website for the world cup is http://www.cricketworldcup.com)